{"id":45,"date":"2026-08-04T00:40:56","date_gmt":"2026-08-04T00:40:56","guid":{"rendered":"https:\/\/biplobhossaiin.com\/demo\/agency\/northpeak-rebrand\/"},"modified":"2026-08-11T14:48:42","modified_gmt":"2026-08-11T14:48:42","slug":"northpeak-rebrand","status":"publish","type":"page","link":"https:\/\/biplobhossaiin.com\/demo\/agency\/portfolio\/northpeak-rebrand\/","title":{"rendered":"Northpeak Rebrand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"45\" class=\"elementor elementor-45\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2120c70 e-flex e-con-boxed e-con e-parent\" data-id=\"2120c70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc3ffba e-con-full fade-in e-flex e-con e-child\" data-id=\"cc3ffba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5673e56 elementor-widget elementor-widget-text-editor\" data-id=\"5673e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\">Branding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b20e6 elementor-widget elementor-widget-heading\" data-id=\"b4b20e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Northpeak Rebrand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e04650f ih-card fade-in e-con-full e-flex e-con e-child\" data-id=\"e04650f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a3f25f4 e-con-full e-flex e-con e-child\" data-id=\"a3f25f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a9f25 elementor-widget elementor-widget-text-editor\" data-id=\"21a9f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin:0\">Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9479843 elementor-widget elementor-widget-text-editor\" data-id=\"9479843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin:0\">Northpeak Financial<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-177d72e e-con-full e-flex e-con e-child\" data-id=\"177d72e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d908496 elementor-widget elementor-widget-text-editor\" data-id=\"d908496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin:0\">Category<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c522252 elementor-widget elementor-widget-text-editor\" data-id=\"c522252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin:0\">Branding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6fdf22 e-con-full e-flex e-con e-child\" data-id=\"c6fdf22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c84936 elementor-widget elementor-widget-text-editor\" data-id=\"3c84936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin:0\">Timeline<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1b6dd elementor-widget elementor-widget-text-editor\" data-id=\"bf1b6dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin:0\">10 weeks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6286554 fade-in e-flex e-con-boxed e-con e-parent\" data-id=\"6286554\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a56d5b elementor-widget elementor-widget-image\" data-id=\"9a56d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"712\" src=\"https:\/\/biplobhossaiin.com\/demo\/agency\/wp-content\/uploads\/2026\/08\/ih-project_1.jpg\" class=\"attachment-full size-full wp-image-21\" alt=\"Brand identity design mockup\" srcset=\"https:\/\/biplobhossaiin.com\/demo\/agency\/wp-content\/uploads\/2026\/08\/ih-project_1.jpg 1000w, https:\/\/biplobhossaiin.com\/demo\/agency\/wp-content\/uploads\/2026\/08\/ih-project_1-300x214.jpg 300w, https:\/\/biplobhossaiin.com\/demo\/agency\/wp-content\/uploads\/2026\/08\/ih-project_1-768x547.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09f381d e-flex e-con-boxed e-con e-parent\" data-id=\"09f381d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6ff399 e-con-full fade-in e-flex e-con e-child\" data-id=\"c6ff399\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84cfa11 elementor-widget elementor-widget-heading\" data-id=\"84cfa11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa7efc elementor-widget elementor-widget-text-editor\" data-id=\"1fa7efc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Northpeak came to us with a decade-old identity that no longer matched their ambitions in the mid-market financial space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7adf0b4 e-con-full fade-in e-flex e-con e-child\" data-id=\"7adf0b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07aa397 elementor-widget elementor-widget-heading\" data-id=\"07aa397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4004b4e elementor-widget elementor-widget-text-editor\" data-id=\"4004b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We rebuilt the identity system from positioning up: new logo, type system, color palette, and a messaging framework the sales team could actually use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78504b4 e-flex e-con-boxed e-con e-parent\" data-id=\"78504b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-decc40c fade-in elementor-widget elementor-widget-heading\" data-id=\"decc40c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client Results<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcd54b9 e-con-full fade-in e-flex e-con e-child\" data-id=\"dcd54b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c950332 e-con-full e-flex e-con e-child\" data-id=\"c950332\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-317dce2 elementor-widget elementor-widget-counter\" data-id=\"317dce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Inbound demo requests<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"28\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b604a2b e-con-full e-flex e-con e-child\" data-id=\"b604a2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ef597 elementor-widget elementor-widget-counter\" data-id=\"57ef597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increase in brand recall<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"41\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77286d3 e-con-full e-flex e-con e-child\" data-id=\"77286d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-543aa40 elementor-widget elementor-widget-counter\" data-id=\"543aa40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Markets expanded into<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"24\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdaff42 e-flex e-con-boxed e-con e-parent\" data-id=\"bdaff42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2100c27 elementor-widget elementor-widget-heading\" data-id=\"2100c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More Work<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14a6a25 e-con-full e-flex e-con e-child\" data-id=\"14a6a25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f2fbcc elementor-align-left elementor-widget elementor-widget-button\" data-id=\"1f2fbcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/biplobhossaiin.com\/demo\/agency\/portfolio\/velira-launch-campaign\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Velira Launch Campaign<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe62a5e elementor-align-left elementor-widget elementor-widget-button\" data-id=\"fe62a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/biplobhossaiin.com\/demo\/agency\/portfolio\/arcade-co-storefront\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Arcade Co Storefront<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding Northpeak Rebrand Client Northpeak Financial Category Branding Timeline 10 weeks The Challenge Northpeak came to us with a decade-old identity that no longer matched their ambitions in the mid-market financial space. The Approach We rebuilt the identity system from positioning up: new logo, type system, color palette, and a messaging framework the sales team [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":44,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-45","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/biplobhossaiin.com\/demo\/agency\/wp-json\/wp\/v2\/pages\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biplobhossaiin.com\/demo\/agency\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/biplobhossaiin.com\/demo\/agency\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/biplobhossaiin.com\/demo\/agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/biplobhossaiin.com\/demo\/agency\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":16,"href":"https:\/\/biplobhossaiin.com\/demo\/agency\/wp-json\/wp\/v2\/pages\/45\/revisions"}],"predecessor-version":[{"id":908,"href":"https:\/\/biplobhossaiin.com\/demo\/agency\/wp-json\/wp\/v2\/pages\/45\/revisions\/908"}],"up":[{"embeddable":true,"href":"https:\/\/biplobhossaiin.com\/demo\/agency\/wp-json\/wp\/v2\/pages\/44"}],"wp:attachment":[{"href":"https:\/\/biplobhossaiin.com\/demo\/agency\/wp-json\/wp\/v2\/media?parent=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}